Three of the Most Effective Copywriting Techniques
Friday, March 2, 2012 10:46:43 PM
Your main goal needs to be to make your copy as readable as it can possibly be. Your prospects do not have a lot of time and what they want most is to simply skim through your copy. A few site visitors might take the time to read all of your copy but most of them will simply scan for something that jumps out at them. This is why you need to make your copy easier to scan by using things like bullet points and sub headlines. If a person is trying to read your copy quickly, they will find it very easy to simply skim the headlines and bullet points so that they get the main benefits. This allows you to still do your job of convincing a prospect to buy from you. There are many instances in which just one interesting bullet point can convince a person to buy something. Think of it as your attempt to dissect your product into small details that will be used to convince customers to buy from you. Make sure you test your copy in every single way. Don't focus on just the heading; test the content, subheadings, link copy, and even the graphics on the page. Testing your sales copy will help you identify things that are working and adjust the things that are not. You actually get to see what does and does not work through testing. Even small changes to your copy or layout can bring big results. Constant testing of the sales copy is a smart method to maximize ROI.
Last but certainly not least, never forget to use the all important post script, or P.S., because you will have the ability to convince someone who may have been iffy about buying what you're offering. Just as your headline is crucial to copywriting, so is the post script. There are many times when you tend to grab the sale because of the P.S. This usually happens because, even though the prospect has his or her credit card out, people sometimes get cold feet about buying things at the last minute. Your post script will not only make it so that their doubts go away, but you will also be able to repeat your guarantee.
Finally, these few suggestions explain that copywriting is not just used by the elite few, but should also be utilized by those that want to work at it and make their businesses successful. Once you understand the basics of copywriting, you will see that it is not as difficult as it sounds. In fact, it is so basic that you might want to do it most of the time.
pittsburgh penguins gear