Listen to your heart

　　Google in the "high price" for more than two years after the acquisition of YouTube, Google continues to experiment with a variety of methods to launch the site advertising.

Google has recently taken measures in the YouTube search results displayed next to the text of the ad. Web site like Google, advertisers can click on the rate of the video site YouTube to buy advertising keywords.

Web site YouTube officials have admitted that the product, and it referred to as the "sponsor of the video." This ad is not a form of revolutionary practice, because they are cloning the Google site "sponsored links."

The search is Google's YouTube should be a huge user into a huge advertising channel for many of the measures. However, so far Google has yet to be found in the YouTube Web site to advertise the perfect solution. In other words, has not yet found an effective way to millions of YouTube viewers into a viable advertising audience.

Beijing time on November 6, Yahoo CEO Jerry Yang, attended Wednesday in San Francisco at the Web 2.0 summit, said that if Microsoft's return to the negotiating table, he would be willing to sell the company to Microsoft. Yahoo is willing to sell the whole company, Yahoo is also willing to work with a company in search of any transaction. The reason why Microsoft has previously rejected the ad co-operation deal, the terms of the deal because the company did not do any good, but that does not mean that Yahoo will not search advertising deal. The deal, Yahoo is still an open mind, but only if the transaction must be meaningful.

Google announced Wednesday to give up between Yahoo and search advertising transactions, not from trying to overcome anti-trust regulators and customer pressure. This is Yahoo is a major blow as it had been hoped that with Google's co-operation to improve the annual income, as well as to appease shareholders, without the help of Google, Yahoo may be under more pressure. As a result, Yahoo on Google's practice was very disappointed. This is probably the main reason for the sale of Yahoo.

Yahoo will be the main station and the United States and Canada co-operation of the site search results put Google ads, Yahoo has the right to decide Google ads and the location of the way. Taking into account the Google and Yahoo in the U.S.A search market share too many, the agreement was to review the regulatory authorities. This week against Google and Yahoo advertising deal voice rising, the U.S.A Department of Justice on the formation of pressure.

The agreement led to much worry about monopoly and asked the Justice Department's call for the United States or to prevent the agreement, or impose stringent restrictions on the conditions of the agreement have led to much worry about monopoly. Although the Ministry of Justice has not yet completed the review of the schedule, but "The Wall Street Journal" reported that the Justice Department this week and next week to meet with the opposition, is expected to review the work will end in early October.

World Association of Newspapers to the Canada Council and the European Union anti-monopoly anti-monopoly Department issued a letter, said the agreement on the formation of a threat to the newspaper industry. Kent is a Toronto law firm McMillan's partner, he was the original Canada and the United States broadcast and cable companies had the copyright lawsuit. In a telephone interview, he confirmed that Canada was indeed the Employment of the Ministry of Justice, but refused to disclose more information. In response, Google spokesman declined to comment on U.S. Department of Justice to review the progress of, and the Ministry of Justice spokeswoman did not immediately contact.

Advertising Association Sunday said that the agency has sent a letter to the Government regulatory agencies, and openly opposed the Yahoo and Google might be reached between the Web search advertising.

According to media reports, ANA in to the Assistant Attorney General Thomas - Bale Te said in the letter, "Google Yahoo reached in cooperation, will control more than 90 percent of the search advertising market, which has monopolized the market situation." Yahoo! Respect, "insisted that this cooperation will help to strengthen their competitive position, and advertisers can bring a high-quality, more dynamic market. Under the cooperative arrangement, the future is not advertising prices from Yahoo and Google Common development, and market demand for advertisers to determine. "

There are some advertisers on Google Yahoo advertising alliance programme expressed support, saying that the cooperation will bring about a more efficient market for online advertising. In June this year, Yahoo and Google reached an advertising agreement, Google is now the world's largest provider of search advertising. Yahoo has acted this way, on the one hand because of the need to expand the advertising business, but more importantly to the Google to resist the hostile takeover bid from Microsoft's attack.