User Centered

I thought this selection was pretty odd (from Verizon Wireless) Of course, you can choose only one item. So if I want email, I can't have a color screen?

..and how is "color screen" a capability? Oddly enough a "low power" non-color screen would be more outstanding a feature (for those who like battery life) more than a color screen. Shouldn't we just expect a color screen by now? How would choosing that "color screen" help limit your choice of phones in any meaningful way?

How could you *not* design this as checkboxes? Or maybe reword it as "most desirable feature" at a very minimum.