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Studying the design of everyday things

Design Decisions: The new Highrise signup chart

By Dan Alexandru. Wednesday, 7. January 2009, 09:16:02

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A report by 37signals on their redesign of the signup chart for their Highrise product.

PS: Since yesterday, the more appropriate "Pay as you go | No hidden fees | No surprises" line was replaced on the live site by the redundant "Our customers" quotes.

Link: The Washing Machine That Ate My Sari - Mistakes in Cross-Cultural Design2009- Location Based Services will come of age

Comments

Eddie_Lopez 7. January 2009, 14:01

I read that 37signals post over the holidays as well... I agree that the customer quotes are nearly as useful as the "Pay as you go | No hidden fees | No surprises" lines. I also think its' a little odd considering how much they mentioned the importance/preference for having that kind of language included.

dantesoft 7. January 2009, 14:20

The header is again now

Start Your Highrise Account Today
Pay as you go. 30-day free trial on all accounts. No hidden fees.

Anyway, there is another post there on the iterated design, if anyone's interested in more.

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