User Centered

A USB key is never around when I need it. I'm always saying "yeah... I left it in my laptop bag" or "it's plugged into my computer at work." LaCie integrates into what you already are used to always carrying around with you, your keys. I would have also accepted the following:

• Credit card sized USB drive
  
• Mobile phone that flips out a usb slot like a Flip Mino
  
• A shoe lace/flash drive
  

My only complaint would be that I would want a something other than a removable plastic cover for the end of the key.