raiding the immaterial

Blogging and social media usage has a netiquette and a clear, if not always publicized, set of ethics and morals, a consensus list of rules for conduct . Not to limit creativity or innovation, but to use the new tools most effectively. This means deviating from old school corporate fluff, we-orien ...

If you provide Terms of Service (TOS), are you ethically or legally obligated to enforce them? Let's look at the Twitter TOS controversy, from a simple, common sense point of view. Ariel Waldman is a Twitter user. She complained to Twitter about another user who was harassing her on Twitter. T ...

Corporations can learn a lot from NASCAR. People are losing faith in corporations, for many reasons. People are sick of the aloof, pompous, unapproachable nature of many CEOs and companies. Customer service is often reluctant, insincere, and even outsourced to individuals who don't speak good En ...

Today I received an email newsletter from UstreamTV, regarding best practices for live streaming video shows. “What are the keys to a good stream?” The basics are pretty simple: * Make sure you have good lighting - This is super important. * Make sure you have a good internet connection - ...

Is marketing just hype? Or is marketing, in the best sense, something other than bullying, exaggeration, and fluff? What is hype? What is marketing? What separates them as opposing concepts? Hype is any form of pushy sales, where the company wants to overpower, overwhelm, and overcome your res ...