Oh the hours I have spent perched on a stool besides a lake, river or canal hoping against hope for a decent bite! A bite on the fishing line I mean, not something tasty to eat! All along the water others are pulling out decent fish while I sit there, getting a little despondant! I needed something to help combat their expertise. What I needed was the Magnabait! Technology to the rescue! Years of development went into this incredible device, which very simply uses technology to trigger the natural survival instincts of fish, convincing them to come and have a closer look at the lure you are offering. The next time I go bass fishing, I'm going 'armed' with Magnabait!