Microsoft have yet to make a genuinely significant impact in the MP3 world. Ok, they do shift a fair number of units, but for MS to be considered successful it must at least compete with the iPod. And it's not. They are trying though, you have to hand them that. And today sees a new marketing ploy - the red Zune. Well it does look quite pretty. But I'm far from sure this is gonna do it. What would do it, in my humble opinion, is doing away with the necessity for proprietry software. I just want to plug my MP3 in and drag and drop, thank you very much. Or just use a media player of my choice.