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Traditional business strategies for advertising and marketing are adopted to bring more customers to your business. These offline strategies are also good to increase web traffic towards your online business website. Although there are many strategies for the advertisement of your business that are used for online marketing purposes whereas traditional marketing strategies are used for the offline promotion of your website. Online advertising techniques may include various methods of promoting business such as blog posting, banner pasting, articles writing using social media networking etc. Whereas traditional or offline marketing techniques would include the use of hoarding, stickers and other promotional stuff.

Hoardings: the idea behind billboards and hoardings is to let people know and read your website URL. Billboards and hoardings are a good way to attract web traffic to your website. Different cities have various rules and regulations for installing a billboard. Usually they are installed along busy roads or where there is a lot of traffic or crowd. They contain a small catchy phrase that grabs the attention of the passersby. They should be huge enough to hold the attention of onlookers from a distance.

Personal Ads: many newspapers have specified columns for classified advertisement. People can place their personal ads in the classified advertisement page against a sum of nominal fee. You can briefly state in about your website and do not forget to include your website address.

Postcards through mail: Postcards usually grab the attention of mailbox owner and they do give it a glance before throwing them away along with other promotional mails. Your postcard should be attractive enough to grab that few seconds of the viewer's attention. Attractive postcard and good comprehensive material has more chances to not to become trash with other letters in the bin.

Get your website stickers: website URL printed on stickers for cars and vehicles is another good strategy. These stickers play a big role in attracting people on the streets while the car or vehicle moves along. Get attractive stickers printed on the sticker sheet and paste them on the body, bumper and rear windshield of the car or any other vehicle.

Printed t-shirts: Take white t-shirts or any colored t-shirts and get your website URL and slogan printed on them. You can either print them on the front or back and distribute them. They are worn by the people and your website gets famous along them. It is a good marketing strategy to attract thousands of visitors who will be intrigued to visit your website.

Publicity through objects: Objects for everyday use such as glasses, cups, mugs pens, pencils become good advertising materials. They can be distributed easily and each time the person uses them he gets reminded of your website. This is another proven marketing strategy for the promotion of a business online or offline.

Traditional advertising strategies are no doubt expensive than online marketing but they pay off well. They can generate good amount of people to log on to internet and visit your website. This helps to increase your website ranks at search engines.

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